Denim<The Real McCoy's JOE McCOY LOT.966BK DENIM BLACK

From the 1950s and onwards, the image of denim as a workwear fabric began to shift as it was adopted by the youth. Today, denim is considered a staple fashion item. In the 1970s, when blue dominated the denim scene, new changes were a foot: Black denim appeared on the market. At the time, the US punk and rock scenes were heating up, so black denim was the perfect apparel for those seeking to embody a theme of resistance and iconoclasm. The influence of black denim spread to everything from T-shirts to pants, with the all-black look becoming a new fashion. Black denim is today a staple, but it in fact emerged out of cultural change.  

• 14.5oz Denim
• Deerskin Label
• Made in Japan