T-shirts<The Real McCoy's POCKET TEE L/S SCARLET

The POCKET TEE L/S from Joe McCoy is the archetypal long sleeve crewneck t-shirt, true to those popularized in the 1950s. The 8 oz. 100% cotton fabric features a tubular-body construction with no side seams, made in the Wakayama Prefecture.

The American staple crewneck tee emerged at the turn of the century, marketed as a buttonless undershirt. Initially, these garments were designed as an undergarment for bachelors, who often struggled with sewing buttons back onto shirts. They were officially adopted by the U.S. Navy as part of its uniform during World War I, contributing to the garment's wider recognition and use.

Conceived exclusively as an undergarment, the t-shirt remained unadorned for the first 50 years of its existence, except for those modified by factory workers, who were known to sew pockets onto the left chest to carry cigarettes and hardware when working in high temperatures.

After World War II, crewneck tees became increasingly popular. Veterans continued wearing them, contributing to their normalization as casual wear. The watershed moment in the acceptance of t-shirts as public attire came in the 1950s, with Hollywood playing a significant role in this transformation. Marlon Brando and James Dean began wearing t-shirts in their films, redefining the t-shirt from an undergarment to a fashion item among the newly coined ‘teenager’.

With this proliferation, manufacturers of the time looked for ways to distinguish themselves in the market, and by the mid-50s, the pocket tee entered mass production, becoming an iconic symbol of American post-war youth culture and blue-collar identity.

• Single Chest Pocket
• Cotton Fabric, 8 oz.
• Tubular Design
• Cotton Sewing Thread Construction
• Made in Japan